Beth is an award winning Creative Director with deep experience developing multi-platform campaigns for CPG, beauty and personal care brands. Having worked in New York, London, Milan and Hong Kong, she has a thorough understanding of cultural nuances in key global regions and what resonates in each of them. She has worked across categories and led teams on Clairol, Hellmann’s, Vaseline, Garnier, Loreal, Covergirl, Suave and Lancome. She has transformed classic brands and developed new brands from the concept stage with an innate sense of strategy and a keen eye for detail. At heart, she is a writer who is most energized when brainstorming big, barrier breaking ideas that build brands. She has collaborated with actors, musicians and supermodels from Pete Davidson to Katy Perry and Sofia Vergara to Giselle. 

CLIENTS

Unilever - Hellmann's, Suave, Vaseline

Coty/Wella - Clairol, Nice'n Easy, Root Touch-Up, Natural Instincts, Koleston

Loreal - Garnier Fructis, Nutrisse, Whole Blends, Men’s Styling, Micellar Water, skincare

Procter and Gamble - CoverGirl, Pantene, Clairol, Koleston

NEW BUSINESS WINS: Suave, Clairol, Gillette

AWARDS

Cannes Lion

Effie

Clio

One Show