The “Color As Real As You Are” campaign was a celebration of the true you. So when we learned that Tracey Africa Norman, a former Clairol model, once had to hide who she really was, Clairol Nice’n Easy brought her back to right a wrong, allow her to live her truth and to live our own truth as a haircolor brand. This small budget campaign turned into the biggest earned media sensation in Clairol history and earned us a Cannes Silver Lion and Gold Effie.